useR! 2024

Nudging is based on the idea that behavior is influenced by a wide range of enviromental factors, some of which can be altered by simple actions. Nudges can be used to boost employee motivation and productivity. 


In this talk, I will demonstrate how behavioral nudges can be integrated into a shiny app. 


We'll explore a hypothetical scenario involving a company named Nyawanja, which aims to boost the sales of a new product that they've recently developed. Nyawanja has developed a shiny
app that their sales people can use to keep track of their performance. They have divided their sales team into five different treatment groups as part of an experiment designed on the app to motivate their staff and hopefully improve performance.  Once someone logs into the app, they'll get a different version of the home page based on their assigned treatment group. The rest of the app will be the same for everyone. Nyawanja can then analyse the effect of these different nudges on performance. 


From this talk, I hope the audience will learn how to design and run experiments in a shiny app. This presentation will benefit those interested in experimental design and data-driven decision making.